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Jackie Botterill & Iain MacRury
Dynamics of Advertising [PDF ebook]

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Hoes van Jackie Botterill & Iain MacRury: Dynamics of Advertising (PDF)

The authors suggest that advertisments, while important in our daily emotional self-management, are far more closely linked to the pragmatics of everyday life than their symbolic richness might suggest. Recent trends in advertisment content point to an important shift in our relationship to goods that reflects an increasing preoccupation with risk management.

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Taal Engels ● Formaat PDF ● Pagina’s 300 ● ISBN 9781134434862 ● Uitgeverij Taylor and Francis ● Gepubliceerd 2013 ● Downloadbare 6 keer ● Valuta EUR ● ID 2865376 ● Kopieerbeveiliging Adobe DRM

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