Catalog > Social Sciences > General > Jackie Botterill & Iain MacRury: Dynamics of Advertising (PDF)

Jackie Botterill & Iain MacRury
Dynamics of Advertising [PDF ebook]

Support

Cover of Jackie Botterill & Iain MacRury: Dynamics of Advertising (PDF)

The authors suggest that advertisments, while important in our daily emotional self-management, are far more closely linked to the pragmatics of everyday life than their symbolic richness might suggest. Recent trends in advertisment content point to an important shift in our relationship to goods that reflects an increasing preoccupation with risk management.

€71.12

Buy this ebook and get 1 more FREE!

Language English ● Format PDF ● Pages 300 ● ISBN 9781134434862 ● Publisher Taylor and Francis ● Published 2013 ● Downloadable 6 times ● Currency EUR ● ID 2865376 ● Copy protection Adobe DRM

Requires a DRM capable ebook reader

More ebooks from the same author(s) / Editor

Jackie Botterill Iain MacRury Barry Richards

128,055 Ebooks in this category

Cover of Innocent E. Chiluwa & Sergei A. Samoilenko: Handbook of Research on Deception, Fake News, and Misinformation Online

Innocent E. Chiluwa & Sergei A. Samoilenko: Handbook of Research on Deception, Fake News, and Misinformation Online

Cover of Andrea J. Bingham & Daria S. Carter: A Practical Guide to Theoretical Frameworks for Social Science Research

Andrea J. Bingham & Daria S. Carter: A Practical Guide to Theoretical Frameworks for Social Science Research

This practical book offers a guide to finding, choosing, and applying theoretical frameworks to social sciences research, and provides researchers with the scaffolding needed to reflect on their phil …

Cover of Choong Soon Kim: Japanese Industry in the American South

Choong Soon Kim: Japanese Industry in the American South

Japanese Industry in the American South is an anthropological case study that describes whole industrial cultures found in three Japanese industrial plants in the American South. This book searches f …

Cover of Belinda Leach: Reshaping Gender and Class in Rural Spaces

Belinda Leach: Reshaping Gender and Class in Rural Spaces

Leach and Pini bring together empirical and theoretical studies that consider the intersections of class, gender and rurality. Each chapter engages with current debates on these concepts to explore t …

Cover of Dominic (Loughborough University, Leicestershire, UK) Malcolm: Sport, Medicine and Health

Dominic (Loughborough University, Leicestershire, UK) Malcolm: Sport, Medicine and Health

The relationship between sport, medicine and health in our society is becoming increasingly complex. This important and timely study explores this relationship through an analysis of changing politic …

Cover of Brad Jackson: Management Gurus and Management Fashions

Brad Jackson: Management Gurus and Management Fashions

Since the 1980s, popular management thinkers, gurus have promoted a number of performance improvement programs and management fashions which have greatly influenced both the everyday conduct of organ …

Cover of Charles Madge & Peter Willmott: Inner City Poverty in Paris and London

Charles Madge & Peter Willmott: Inner City Poverty in Paris and London

Both the great cities studied in this book are renowned for their imposing streets and buildings, their cultural and political vitality and their cosmopolitan lifestyles, but just outside their centr …

Cover of Forrest D. Colburn: Everyday Forms of Peasant Resistance

Forrest D. Colburn: Everyday Forms of Peasant Resistance

Peasant rebellions are uncommon. ‘Everyday Forms of Peasant Resistance’ explores peasants” foot dragging, feigned ingorance, false compliance, manipulation, flight, slander, theft, arson, sabotage, …

Cover of Daniel Faas: Negotiating Political Identities

Daniel Faas: Negotiating Political Identities

Globalization, European integration, and migration are challenging national identities and changing education across Europe. The nation-state no longer serves as the sole locus of civic participation …

Cover of Jeffrey Alexander: Modern Reconstruction of Classical Thought: Talcott Parsons

Jeffrey Alexander: Modern Reconstruction of Classical Thought: Talcott Parsons

In this volume the author maintains that sociology must learn to combine the insights of both Durkheim and Marx and that it can only do so on the presuppositional ground that Weber set forth. Alexand …