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W. Douglas Evans
Social Marketing [PDF ebook]
Global Perspectives, Strategies and Effects on Consumer Behavior

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This book aims to capture the current state of social marketing theory, research, and practice across different subject matters and global settings. The main objectives are to synthesize recent developments in theory and research methods, especially those brought about by information technology. It is also one of the goals of the authors‘ to illustrate those developments through a series of case studies.

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Format PDF ● Seiten 218 ● ISBN 9781634826242 ● Herausgeber W. Douglas Evans ● Verlag Nova Science Publishers ● Erscheinungsjahr 2015 ● herunterladbar 3 mal ● Währung EUR ● ID 7225676 ● Kopierschutz Adobe DRM

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