Catalog > Științe sociale > General > W. Douglas Evans: Social Marketing (PDF)

W. Douglas Evans
Social Marketing [PDF ebook]
Global Perspectives, Strategies and Effects on Consumer Behavior

Ajutor

Copertina de W. Douglas Evans: Social Marketing (PDF)

This book aims to capture the current state of social marketing theory, research, and practice across different subject matters and global settings. The main objectives are to synthesize recent developments in theory and research methods, especially those brought about by information technology. It is also one of the goals of the authors’ to illustrate those developments through a series of case studies.

€354.74

Cumpărați această carte electronică și primiți încă 1 GRATUIT!

Format PDF ● Pagini 218 ● ISBN 9781634826242 ● Editor W. Douglas Evans ● Editura Nova Science Publishers ● Publicat 2015 ● Descărcabil 3 ori ● Valută EUR ● ID 7225676 ● Protecție împotriva copiilor Adobe DRM

Necesită un cititor de ebook capabil de DRM

Mai multe cărți electronice de la același autor (i) / Editor

W. Douglas Evans Shashank Kumar

127.786 Ebooks din această categorie

Copertina de Howard Chiang & Alvin K. Wong: Keywords in Queer Sinophone Studies

Howard Chiang & Alvin K. Wong: Keywords in Queer Sinophone Studies

This volume showcases a vibrant wave of scholarship that explores the intersection of queer theory and Sinophone studies, consolidating an interdisciplinary framework for furthering transnational res …

Copertina de Ginny (University of Exeter, UK) Russell: The Rise of Autism

Ginny (University of Exeter, UK) Russell: The Rise of Autism

The Open Access version of this book, available at http://www.taylorfrancis.com/books/e/9780429285912, has been made available under a Creative Commons Attribution-Non Commercial-No Derivatives 4.0 l …

Copertina de Stephen (University of Sheffield, UK) Farrall: Rethinking What Works with Offenders

Stephen (University of Sheffield, UK) Farrall: Rethinking What Works with Offenders

When it was published twenty years ago, Rethinking What Works with Offenders made a major contribution to criminological knowledge on why people stopped offending, and the impact the probation servic …

Copertina de Simon George Taukeni: Epidemiological Research Applications for Public Health Measurement and Intervention

Simon George Taukeni: Epidemiological Research Applications for Public Health Measurement and Intervention

Different levels in health sciences, in particular public health, have acknowledged the significant role of epidemiology methods for early detection of emerging infections, alert systems, and prepare …

Copertina de John Read & Pete Sanders: Straight-Talking Introduction to The Causes of Mental Health Problems (second edition)

John Read & Pete Sanders: Straight-Talking Introduction to The Causes of Mental Health Problems (second edition)

What causes mental health problems? Nature or nurture? Brain and biology? Genetic inheritance or social environment? Revised and updated, this concise book explains what we know today about the origi …

Copertina de Olive Banks: Parity and Prestige in English Secondary Education

Olive Banks: Parity and Prestige in English Secondary Education

First published in 1998. This is Volume XVIII of twenty-eight in the Sociology of Education series. This study looks at the parity and prestige factors in English secondary school education and initi …

Copertina de Stephen Gudeman: Relationships, Residence and the Individual

Stephen Gudeman: Relationships, Residence and the Individual

Representing a departure from traditional studies of social organisation, the book asserts that a kinship system is best understood as a system of concepts rather than as a set of empirical relations …

Copertina de Michael R. Hill & Susan Hoecker-Drysdale: Harriet Martineau

Michael R. Hill & Susan Hoecker-Drysdale: Harriet Martineau

The Essays in this volume explore the work of Harriet Martineau from a sociological perspective, highlighting her theoretical contributions in the areas of the sociology of labor, gender and politica …

Copertina de W.A.L. Blyth: English Primary Education

W.A.L. Blyth: English Primary Education

First Published in 1998. This is Volume XIII of twenty-eight in the Sociology of Education series. This is part two of a study looking at primary schools from a sociological descriptive view kickstar …

Copertina de Rosemary-Claire (Concordia University, Canada) Collard & Kathryn (University of Washington, USA) Gillespie: Critical Animal Geographies

Rosemary-Claire (Concordia University, Canada) Collard & Kathryn (University of Washington, USA) Gillespie: Critical Animal Geographies

Critical Animal Geographies provides new geographical perspectives on critical animal studies, exploring the spatial, political, and ethical dimensions of animals’ lived experience and human-animal e …

Pagina următoare >>>