This book aims to capture the current state of social marketing theory, research, and practice across different subject matters and global settings. The main objectives are to synthesize recent developments in theory and research methods, especially those brought about by information technology. It is also one of the goals of the authors’ to illustrate those developments through a series of case studies.
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Format PDF ● Pages 218 ● ISBN 9781634826242 ● Éditeur W. Douglas Evans ● Maison d’édition Nova Science Publishers ● Publié 2015 ● Téléchargeable 3 fois ● Devise EUR ● ID 7225676 ● Protection contre la copie Adobe DRM
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