This book aims to capture the current state of social marketing theory, research, and practice across different subject matters and global settings. The main objectives are to synthesize recent developments in theory and research methods, especially those brought about by information technology. It is also one of the goals of the authors’ to illustrate those developments through a series of case studies.
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格式 PDF ● 网页 218 ● ISBN 9781634826242 ● 编辑 W. Douglas Evans ● 出版者 Nova Science Publishers ● 发布时间 2015 ● 下载 3 时 ● 货币 EUR ● ID 7225676 ● 复制保护 Adobe DRM
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