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W. Douglas Evans
Social Marketing [PDF ebook]
Global Perspectives, Strategies and Effects on Consumer Behavior

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Обкладинка W. Douglas Evans: Social Marketing (PDF)

This book aims to capture the current state of social marketing theory, research, and practice across different subject matters and global settings. The main objectives are to synthesize recent developments in theory and research methods, especially those brought about by information technology. It is also one of the goals of the authors’ to illustrate those developments through a series of case studies.

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Формат PDF ● Сторінки 218 ● ISBN 9781634826242 ● Редактор W. Douglas Evans ● Видавець Nova Science Publishers ● Опубліковано 2015 ● Завантажувані 3 разів ● Валюта EUR ● Посвідчення особи 7225676 ● Захист від копіювання Adobe DRM

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W. Douglas Evans Shashank Kumar

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