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Elke Brucker-Kley & Thomas Keller 
Kundennutzen durch digitale Transformation [EPUB ebook] 
Business-Process-Management-Studie – Status quo und Erfolgsmuster

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Cover of Elke Brucker-Kley & Thomas Keller: Kundennutzen durch digitale Transformation (ePUB)

Dieses Open-Access-Buch präsentiert die Ergebnisse einer qualitativen und quantitativen Studie, die das Institut für Wirtschaftsinformatik in Kooperation mit dem Institut für Marketingmanagement der ZHAW School of Management and Law 2016 durchgeführt hat. Ziel der Business-Process-Management-Studie, mit der seit 2011 regelmäßig Status quo und Best Practices im deutschsprachigen Raum erhoben werden, war es, die Rolle des Prozessmanagements als Gestaltungshebel der digitalen Transformation zu beleuchten.

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Language German ● Format EPUB ● ISBN 9783662557075 ● Editor Elke Brucker-Kley & Thomas Keller ● Publisher Springer Berlin Heidelberg ● Published 2018 ● Downloadable 3 times ● Currency EUR ● ID 6201002 ● Copy protection Adobe DRM
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