Ebook > Ciencias sociales > Economía > Elke Brucker-Kley & Thomas Keller: Kundennutzen durch digitale Transformation (ePUB)

Elke Brucker-Kley & Thomas Keller
Kundennutzen durch digitale Transformation [EPUB ebook]
Business-Process-Management-Studie – Status quo und Erfolgsmuster

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Portada de Elke Brucker-Kley & Thomas Keller: Kundennutzen durch digitale Transformation (ePUB)

Dieses Open-Access-Buch präsentiert die Ergebnisse einer qualitativen und quantitativen Studie, die das Institut für Wirtschaftsinformatik in Kooperation mit dem Institut für Marketingmanagement der ZHAW School of Management and Law 2016 durchgeführt hat. Ziel der Business-Process-Management-Studie, mit der seit 2011 regelmäßig Status quo und Best Practices im deutschsprachigen Raum erhoben werden, war es, die Rolle des Prozessmanagements als Gestaltungshebel der digitalen Transformation zu beleuchten.

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Idioma Alemán ● Formato EPUB ● ISBN 9783662557075 ● Editor Elke Brucker-Kley & Thomas Keller ● Editorial Springer Berlin Heidelberg ● Publicado 2018 ● Descargable 3 veces ● Divisa EUR ● ID 6201002 ● Protección de copia Adobe DRM

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