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Elke Brucker-Kley & Thomas Keller
Kundennutzen durch digitale Transformation [EPUB ebook]
Business-Process-Management-Studie – Status quo und Erfolgsmuster

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Omslag till Elke Brucker-Kley & Thomas Keller: Kundennutzen durch digitale Transformation (ePUB)

Dieses Open-Access-Buch präsentiert die Ergebnisse einer qualitativen und quantitativen Studie, die das Institut für Wirtschaftsinformatik in Kooperation mit dem Institut für Marketingmanagement der ZHAW School of Management and Law 2016 durchgeführt hat. Ziel der Business-Process-Management-Studie, mit der seit 2011 regelmäßig Status quo und Best Practices im deutschsprachigen Raum erhoben werden, war es, die Rolle des Prozessmanagements als Gestaltungshebel der digitalen Transformation zu beleuchten.

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Språk Tyska ● Formatera EPUB ● ISBN 9783662557075 ● Redaktör Elke Brucker-Kley & Thomas Keller ● Utgivare Springer Berlin Heidelberg ● Publicerad 2018 ● Nedladdningsbara 3 gånger ● Valuta EUR ● ID 6201002 ● Kopieringsskydd Adobe DRM

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