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Elke Brucker-Kley & Thomas Keller
Kundennutzen durch digitale Transformation [EPUB ebook]
Business-Process-Management-Studie – Status quo und Erfolgsmuster

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Dieses Open-Access-Buch präsentiert die Ergebnisse einer qualitativen und quantitativen Studie, die das Institut für Wirtschaftsinformatik in Kooperation mit dem Institut für Marketingmanagement der ZHAW School of Management and Law 2016 durchgeführt hat. Ziel der Business-Process-Management-Studie, mit der seit 2011 regelmäßig Status quo und Best Practices im deutschsprachigen Raum erhoben werden, war es, die Rolle des Prozessmanagements als Gestaltungshebel der digitalen Transformation zu beleuchten.

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Bahasa Jerman ● Format EPUB ● ISBN 9783662557075 ● Penyunting Elke Brucker-Kley & Thomas Keller ● Penerbit Springer Berlin Heidelberg ● Diterbitkan 2018 ● Muat turun 3 kali ● Mata wang EUR ● ID 6201002 ● Salin perlindungan Adobe DRM

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