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Elke Brucker-Kley & Thomas Keller
Kundennutzen durch digitale Transformation [EPUB ebook]
Business-Process-Management-Studie – Status quo und Erfolgsmuster

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Copertina de Elke Brucker-Kley & Thomas Keller: Kundennutzen durch digitale Transformation (ePUB)

Dieses Open-Access-Buch präsentiert die Ergebnisse einer qualitativen und quantitativen Studie, die das Institut für Wirtschaftsinformatik in Kooperation mit dem Institut für Marketingmanagement der ZHAW School of Management and Law 2016 durchgeführt hat. Ziel der Business-Process-Management-Studie, mit der seit 2011 regelmäßig Status quo und Best Practices im deutschsprachigen Raum erhoben werden, war es, die Rolle des Prozessmanagements als Gestaltungshebel der digitalen Transformation zu beleuchten.

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Limba Germana ● Format EPUB ● ISBN 9783662557075 ● Editor Elke Brucker-Kley & Thomas Keller ● Editura Springer Berlin Heidelberg ● Publicat 2018 ● Descărcabil 3 ori ● Valută EUR ● ID 6201002 ● Protecție împotriva copiilor Adobe DRM

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