Catalog > Ciencia > Medicina > General > Frauke Cording-de Vries: Marketing und Öffentlichkeitsarbeit im Krankenhaus (PDF)

Frauke Cording-de Vries
Marketing und Öffentlichkeitsarbeit im Krankenhaus [PDF ebook]
Bausteine eines integrierten marktgerichteten Managementkonzepts

Soporte

Portada de Frauke Cording-de Vries: Marketing und Öffentlichkeitsarbeit im Krankenhaus (PDF)

Trotz Wettbewerbsdruck und Fachkräftemangel werden Marketing und Öffentlichkeitsarbeit in der Krankenhauspraxis vielfach noch vernachlässigt, die Kommunikation ist oft wenig aussagekräftig und häufig ohne Profil. Als Teil der Reihe ‘Health Care- und Krankenhaus-Management’ veranschaulicht dieser Band die Potenziale des Marketings und präzisiert die Determinanten und Bausteine für ein integriertes marktgerichtetes Managementkonzept. Hochschulvertreter und Praktiker erläutern in Einzelbeiträgen die theoretischen Grundlagen sowie konkrete Handlungsempfehlungen.

€34.99

Sobre el autor

Prof. Dr. Frauke Cording-de Vries lehrt Betriebswirtschaftslehre und Krankenhausmanagement an der Hochschule Osnabrück.

¡Compre este libro electrónico y obtenga 1 más GRATIS!

Idioma Alemán ● Formato PDF ● Páginas 170 ● ISBN 9783170393493 ● Tamaño de archivo 4.4 MB ● Editor Frauke Cording-de Vries ● Editorial Kohlhammer Verlag ● Ciudad Stuttgart ● País DE ● Publicado 2021 ● Edición 1 ● Descargable 24 meses ● Divisa EUR ● ID 8168775 ● Protección de copia DRM social

Más ebooks del mismo autor / Editor

Julia Oswald Clarissa Kurscheid Winfried Zapp

33.015 Ebooks en esta categoría

Portada de Shyam Balasubramanian & Thanthullu Vasu: back pain manual - A guide to treatment

Shyam Balasubramanian & Thanthullu Vasu: back pain manual – A guide to treatment

Back pain is the single leading cause of disability worldwide. This book discusses back pain in great detail and is written in an easy-to-understand style, while keeping an evidence-based approach fo …

Portada de Dr. L NIVETHA & Dr. E SARITHA: HANDBOOK FOR ENVIRONMENTAL BIOTECHNOLOGY AND PLANT BIOTECHNOLOGY / color book

Dr. L NIVETHA & Dr. E SARITHA: HANDBOOK FOR ENVIRONMENTAL BIOTECHNOLOGY AND PLANT BIOTECHNOLOGY / color book

This handbook offers practical guidance for fundamental experiments in environmental biotechnology, industrial biotechnology, and plant biotechnology, encompassing crucial aspects such as the isolati …

Portada de Axel (Edge Hill University, UK) Kaehne & Henk (Vrije University, The Netherlands) Nies: How to Deliver Integrated Care

Axel (Edge Hill University, UK) Kaehne & Henk (Vrije University, The Netherlands) Nies: How to Deliver Integrated Care

Care integration has become an important part of managing health and social care services all over the world. Bringing organisations together is thought to produce better access to care, reduce healt …

Portada de Dongyou (Royal College of Pathologists of Australasia, St. Leonards, New South Wales, Australia) Liu: Laboratory Models for Foodborne Infections

Dongyou (Royal College of Pathologists of Australasia, St. Leonards, New South Wales, Australia) Liu: Laboratory Models for Foodborne Infections

Resulting from ingestion of inappropriately prepared or stored foods containing pathogenic viruses, bacteria, fungi and parasites, foodborne infections have become a significant source of human morbi …

Portada de Brian Leyland-Jones: Pharmacogenetics of Breast Cancer

Brian Leyland-Jones: Pharmacogenetics of Breast Cancer

Pharmacogenetics is becoming increasingly relevant in the diagnosis, treatment, and recovery of cancer patients. A major problem facing oncologists is the outstanding varied efficacy of treatment. Pr …

Portada de David Owen: Health of the Nation

David Owen: Health of the Nation

The National Health Service is the most enduring of the institutions created by the first real Labour Government (1945-51). Before the NHS was created, treatment of ill health was provided by doctors …

Portada de Ashish Dwivedi: Reshaping Medical Practice and Care with Health Information Systems

Ashish Dwivedi: Reshaping Medical Practice and Care with Health Information Systems

Portada de Antonio Abelha & Jose Machado: Next-Generation Mobile and Pervasive Healthcare Solutions

Antonio Abelha & Jose Machado: Next-Generation Mobile and Pervasive Healthcare Solutions

Technology is changing the practice of healthcare by the ways medical information is stored, shared, and accessed. With mobile innovations, new strategies are unfolding to further advance processes a …

Portada de Felix Bronner: Nutritional Aspects and Clinical Management of Chronic Disorders and Diseases

Felix Bronner: Nutritional Aspects and Clinical Management of Chronic Disorders and Diseases

Premature births, musculoskeletal diseases, diabetes mellitus, and psychiatric disorders. Nutrition plays a direct or indirect role in the causes, treatment, and/or management of many chronic disorde …

Portada de John P. Papp: Endoscopic Control Of Gastrointestinal Hemorrhage

John P. Papp: Endoscopic Control Of Gastrointestinal Hemorrhage

Published in 1981: This book has been written to present the state of the art on endoscopic control of gastrointestinal haemorrhage with emphasis on combining the clinical approach to the patient whi …

siguiente página >>>