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Frauke Cording-de Vries
Marketing und Öffentlichkeitsarbeit im Krankenhaus [PDF ebook]
Bausteine eines integrierten marktgerichteten Managementkonzepts

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Copertina di Frauke Cording-de Vries: Marketing und Öffentlichkeitsarbeit im Krankenhaus (PDF)

Trotz Wettbewerbsdruck und Fachkräftemangel werden Marketing und Öffentlichkeitsarbeit in der Krankenhauspraxis vielfach noch vernachlässigt, die Kommunikation ist oft wenig aussagekräftig und häufig ohne Profil. Als Teil der Reihe ‘Health Care- und Krankenhaus-Management’ veranschaulicht dieser Band die Potenziale des Marketings und präzisiert die Determinanten und Bausteine für ein integriertes marktgerichtetes Managementkonzept. Hochschulvertreter und Praktiker erläutern in Einzelbeiträgen die theoretischen Grundlagen sowie konkrete Handlungsempfehlungen.

€34.99

Circa l’autore

Prof. Dr. Frauke Cording-de Vries lehrt Betriebswirtschaftslehre und Krankenhausmanagement an der Hochschule Osnabrück.

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Lingua Tedesco ● Formato PDF ● Pagine 170 ● ISBN 9783170393493 ● Dimensione 4.4 MB ● Editore Frauke Cording-de Vries ● Casa editrice Kohlhammer Verlag ● Città Stuttgart ● Paese DE ● Pubblicato 2021 ● Edizione 1 ● Scaricabile 24 mesi ● Moneta EUR ● ID 8168775 ● Protezione dalla copia DRM sociale

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