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Frauke Cording-de Vries
Marketing und Öffentlichkeitsarbeit im Krankenhaus [PDF ebook]
Bausteine eines integrierten marktgerichteten Managementkonzepts

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perlindungan daripada Frauke Cording-de Vries: Marketing und Öffentlichkeitsarbeit im Krankenhaus (PDF)

Trotz Wettbewerbsdruck und Fachkräftemangel werden Marketing und Öffentlichkeitsarbeit in der Krankenhauspraxis vielfach noch vernachlässigt, die Kommunikation ist oft wenig aussagekräftig und häufig ohne Profil. Als Teil der Reihe ‘Health Care- und Krankenhaus-Management’ veranschaulicht dieser Band die Potenziale des Marketings und präzisiert die Determinanten und Bausteine für ein integriertes marktgerichtetes Managementkonzept. Hochschulvertreter und Praktiker erläutern in Einzelbeiträgen die theoretischen Grundlagen sowie konkrete Handlungsempfehlungen.

€34.99

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Prof. Dr. Frauke Cording-de Vries lehrt Betriebswirtschaftslehre und Krankenhausmanagement an der Hochschule Osnabrück.

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Bahasa Jerman ● Format PDF ● Halaman-halaman 170 ● ISBN 9783170393493 ● Saiz fail 4.4 MB ● Penyunting Frauke Cording-de Vries ● Penerbit Kohlhammer Verlag ● Bandar raya Stuttgart ● Negara DE ● Diterbitkan 2021 ● Edisi 1 ● Muat turun 24 bulan ● Mata wang EUR ● ID 8168775 ● Salin perlindungan Social DRM

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