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Frauke Cording-de Vries
Marketing und Öffentlichkeitsarbeit im Krankenhaus [PDF ebook]
Bausteine eines integrierten marktgerichteten Managementkonzepts

Ondersteuning

Hoes van Frauke Cording-de Vries: Marketing und Öffentlichkeitsarbeit im Krankenhaus (PDF)

Trotz Wettbewerbsdruck und Fachkräftemangel werden Marketing und Öffentlichkeitsarbeit in der Krankenhauspraxis vielfach noch vernachlässigt, die Kommunikation ist oft wenig aussagekräftig und häufig ohne Profil. Als Teil der Reihe ‘Health Care- und Krankenhaus-Management’ veranschaulicht dieser Band die Potenziale des Marketings und präzisiert die Determinanten und Bausteine für ein integriertes marktgerichtetes Managementkonzept. Hochschulvertreter und Praktiker erläutern in Einzelbeiträgen die theoretischen Grundlagen sowie konkrete Handlungsempfehlungen.

€34.99

Over de auteur

Prof. Dr. Frauke Cording-de Vries lehrt Betriebswirtschaftslehre und Krankenhausmanagement an der Hochschule Osnabrück.

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Taal Duits ● Formaat PDF ● Pagina’s 170 ● ISBN 9783170393493 ● Bestandsgrootte 4.4 MB ● Editor Frauke Cording-de Vries ● Uitgeverij Kohlhammer Verlag ● Stad Stuttgart ● Land DE ● Gepubliceerd 2021 ● Editie 1 ● Downloadbare 24 maanden ● Valuta EUR ● ID 8168775 ● Kopieerbeveiliging Sociale DRM

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