Catalog > Ciência > Medicina > Geral > Frauke Cording-de Vries: Marketing und Öffentlichkeitsarbeit im Krankenhaus (PDF)

Frauke Cording-de Vries
Marketing und Öffentlichkeitsarbeit im Krankenhaus [PDF ebook]
Bausteine eines integrierten marktgerichteten Managementkonzepts

Apoio

Capa do Frauke Cording-de Vries: Marketing und Öffentlichkeitsarbeit im Krankenhaus (PDF)

Trotz Wettbewerbsdruck und Fachkräftemangel werden Marketing und Öffentlichkeitsarbeit in der Krankenhauspraxis vielfach noch vernachlässigt, die Kommunikation ist oft wenig aussagekräftig und häufig ohne Profil. Als Teil der Reihe ‘Health Care- und Krankenhaus-Management’ veranschaulicht dieser Band die Potenziale des Marketings und präzisiert die Determinanten und Bausteine für ein integriertes marktgerichtetes Managementkonzept. Hochschulvertreter und Praktiker erläutern in Einzelbeiträgen die theoretischen Grundlagen sowie konkrete Handlungsempfehlungen.

€34.99

Sobre o autor

Prof. Dr. Frauke Cording-de Vries lehrt Betriebswirtschaftslehre und Krankenhausmanagement an der Hochschule Osnabrück.

Compre este e-book e ganhe mais 1 GRÁTIS!

Língua Alemão ● Formato PDF ● Páginas 170 ● ISBN 9783170393493 ● Tamanho do arquivo 4.4 MB ● Editor Frauke Cording-de Vries ● Editora Kohlhammer Verlag ● Cidade Stuttgart ● País DE ● Publicado 2021 ● Edição 1 ● Carregável 24 meses ● Moeda EUR ● ID 8168775 ● Proteção contra cópia DRM social

Mais ebooks do mesmo autor(es) / Editor

Julia Oswald Clarissa Kurscheid Winfried Zapp

33.031 Ebooks nesta categoria

Capa do Shyam Balasubramanian & Thanthullu Vasu: back pain manual - A guide to treatment

Shyam Balasubramanian & Thanthullu Vasu: back pain manual – A guide to treatment

Back pain is the single leading cause of disability worldwide. This book discusses back pain in great detail and is written in an easy-to-understand style, while keeping an evidence-based approach fo …

Capa do Dr. L NIVETHA & Dr. E SARITHA: HANDBOOK FOR ENVIRONMENTAL BIOTECHNOLOGY AND PLANT BIOTECHNOLOGY / color book

Dr. L NIVETHA & Dr. E SARITHA: HANDBOOK FOR ENVIRONMENTAL BIOTECHNOLOGY AND PLANT BIOTECHNOLOGY / color book

This handbook offers practical guidance for fundamental experiments in environmental biotechnology, industrial biotechnology, and plant biotechnology, encompassing crucial aspects such as the isolati …

Capa do Axel (Edge Hill University, UK) Kaehne & Henk (Vrije University, The Netherlands) Nies: How to Deliver Integrated Care

Axel (Edge Hill University, UK) Kaehne & Henk (Vrije University, The Netherlands) Nies: How to Deliver Integrated Care

Care integration has become an important part of managing health and social care services all over the world. Bringing organisations together is thought to produce better access to care, reduce healt …

Capa do Dongyou (Royal College of Pathologists of Australasia, St. Leonards, New South Wales, Australia) Liu: Laboratory Models for Foodborne Infections

Dongyou (Royal College of Pathologists of Australasia, St. Leonards, New South Wales, Australia) Liu: Laboratory Models for Foodborne Infections

Resulting from ingestion of inappropriately prepared or stored foods containing pathogenic viruses, bacteria, fungi and parasites, foodborne infections have become a significant source of human morbi …

Capa do Brian Leyland-Jones: Pharmacogenetics of Breast Cancer

Brian Leyland-Jones: Pharmacogenetics of Breast Cancer

Pharmacogenetics is becoming increasingly relevant in the diagnosis, treatment, and recovery of cancer patients. A major problem facing oncologists is the outstanding varied efficacy of treatment. Pr …

Capa do David Owen: Health of the Nation

David Owen: Health of the Nation

The National Health Service is the most enduring of the institutions created by the first real Labour Government (1945-51). Before the NHS was created, treatment of ill health was provided by doctors …

Capa do Ashish Dwivedi: Reshaping Medical Practice and Care with Health Information Systems

Ashish Dwivedi: Reshaping Medical Practice and Care with Health Information Systems

Capa do Felix Bronner: Nutritional Aspects and Clinical Management of Chronic Disorders and Diseases

Felix Bronner: Nutritional Aspects and Clinical Management of Chronic Disorders and Diseases

Premature births, musculoskeletal diseases, diabetes mellitus, and psychiatric disorders. Nutrition plays a direct or indirect role in the causes, treatment, and/or management of many chronic disorde …

Capa do Noel Cameron & George Ellison: Childhood Obesity

Noel Cameron & George Ellison: Childhood Obesity

The consequences of childhood obesity are serious and far reaching, with both physical and psychological components that add to its complexity. Childhood Obesity: Contemporary Issues provides an up-t …

Capa do Sang-Woon Choi & Simonetta Friso: Nutrient-Gene Interactions in Cancer

Sang-Woon Choi & Simonetta Friso: Nutrient-Gene Interactions in Cancer

The complete mapping of the human genome, along with the development of sophisticated molecular technologies, has accelerated research on the relationship between nutrients and genes. This has led to …

Próxima página >>>