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Frauke Cording-de Vries
Marketing und Öffentlichkeitsarbeit im Krankenhaus [PDF ebook]
Bausteine eines integrierten marktgerichteten Managementkonzepts

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Couverture du Frauke Cording-de Vries: Marketing und Öffentlichkeitsarbeit im Krankenhaus (PDF)

Trotz Wettbewerbsdruck und Fachkräftemangel werden Marketing und Öffentlichkeitsarbeit in der Krankenhauspraxis vielfach noch vernachlässigt, die Kommunikation ist oft wenig aussagekräftig und häufig ohne Profil. Als Teil der Reihe ‘Health Care- und Krankenhaus-Management’ veranschaulicht dieser Band die Potenziale des Marketings und präzisiert die Determinanten und Bausteine für ein integriertes marktgerichtetes Managementkonzept. Hochschulvertreter und Praktiker erläutern in Einzelbeiträgen die theoretischen Grundlagen sowie konkrete Handlungsempfehlungen.

€34.99

A propos de l’auteur

Prof. Dr. Frauke Cording-de Vries lehrt Betriebswirtschaftslehre und Krankenhausmanagement an der Hochschule Osnabrück.

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Langue Allemand ● Format PDF ● Pages 170 ● ISBN 9783170393493 ● Taille du fichier 4.4 MB ● Éditeur Frauke Cording-de Vries ● Maison d’édition Kohlhammer Verlag ● Lieu Stuttgart ● Pays DE ● Publié 2021 ● Édition 1 ● Téléchargeable 24 mois ● Devise EUR ● ID 8168775 ● Protection contre la copie DRM sociale

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