First Published in 1985. This is a collection of sixteen essays on the marketing of services industries covering such topics as professional services, banks, service firms, insurance services, freight transport, estate agencies, leisure, package holidays, urban public transport, tourism, customer service and also new technology in the industry.
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Idioma Inglés ● Formato EPUB ● Páginas 222 ● ISBN 9781135174651 ● Editor Gordon Foxall ● Editorial Taylor and Francis ● Publicado 2013 ● Descargable 6 veces ● Divisa EUR ● ID 2822846 ● Protección de copia Adobe DRM
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