First Published in 1985. This is a collection of sixteen essays on the marketing of services industries covering such topics as professional services, banks, service firms, insurance services, freight transport, estate agencies, leisure, package holidays, urban public transport, tourism, customer service and also new technology in the industry.
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Språk Engelska ● Formatera EPUB ● Sidor 222 ● ISBN 9781135174651 ● Redaktör Gordon Foxall ● Utgivare Taylor and Francis ● Publicerad 2013 ● Nedladdningsbara 6 gånger ● Valuta EUR ● ID 2822846 ● Kopieringsskydd Adobe DRM
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