First Published in 1985. This is a collection of sixteen essays on the marketing of services industries covering such topics as professional services, banks, service firms, insurance services, freight transport, estate agencies, leisure, package holidays, urban public transport, tourism, customer service and also new technology in the industry.
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Taal Engels ● Formaat EPUB ● Pagina’s 222 ● ISBN 9781135174651 ● Editor Gordon Foxall ● Uitgeverij Taylor and Francis ● Gepubliceerd 2013 ● Downloadbare 6 keer ● Valuta EUR ● ID 2822846 ● Kopieerbeveiliging Adobe DRM
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