First Published in 1985. This is a collection of sixteen essays on the marketing of services industries covering such topics as professional services, banks, service firms, insurance services, freight transport, estate agencies, leisure, package holidays, urban public transport, tourism, customer service and also new technology in the industry.
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Língua Inglês ● Formato EPUB ● Páginas 222 ● ISBN 9781135174651 ● Editor Gordon Foxall ● Editora Taylor and Francis ● Publicado 2013 ● Carregável 6 vezes ● Moeda EUR ● ID 2822846 ● Proteção contra cópia Adobe DRM
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