First Published in 1985. This is a collection of sixteen essays on the marketing of services industries covering such topics as professional services, banks, service firms, insurance services, freight transport, estate agencies, leisure, package holidays, urban public transport, tourism, customer service and also new technology in the industry.
Kup ten ebook, a 1 kolejny otrzymasz GRATIS!
Język Angielski ● Format EPUB ● Strony 222 ● ISBN 9781135174651 ● Redaktor Gordon Foxall ● Wydawca Taylor and Francis ● Opublikowany 2013 ● Do pobrania 6 czasy ● Waluta EUR ● ID 2822846 ● Ochrona przed kopiowaniem Adobe DRM
Wymaga czytnika ebooków obsługującego DRM