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Peter Cattee & Colin Gilligan
Marketing and Retail Pharmacy [PDF ebook]

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Portada de Peter Cattee & Colin Gilligan: Marketing and Retail Pharmacy (PDF)

Based on the authors’ experiences of working with a wide variety of retail pharmacies, this book is designed to provide pharmacists with a clear understanding of the nature of marketing, and the ways it can contribute to the effective management of their business. It explains how marketing techniques can benefit retail pharmacy, and includes questions and checklists, examples and case histories.

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Idioma Inglés ● Formato PDF ● Páginas 176 ● ISBN 9781498789394 ● Editorial Taylor and Francis ● Publicado 2021 ● Descargable 3 veces ● Divisa EUR ● ID 8167990 ● Protección de copia Adobe DRM

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