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Peter Cattee & Colin Gilligan
Marketing and Retail Pharmacy [PDF ebook]

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Cover of Peter Cattee & Colin Gilligan: Marketing and Retail Pharmacy (PDF)

Based on the authors’ experiences of working with a wide variety of retail pharmacies, this book is designed to provide pharmacists with a clear understanding of the nature of marketing, and the ways it can contribute to the effective management of their business. It explains how marketing techniques can benefit retail pharmacy, and includes questions and checklists, examples and case histories.

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Language English ● Format PDF ● Pages 176 ● ISBN 9781498789394 ● Publisher Taylor and Francis ● Published 2021 ● Downloadable 3 times ● Currency EUR ● ID 8167990 ● Copy protection Adobe DRM

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