Ritu Chhikara & Ruchi Garg 
Driving Customer Appeal Through the Use of Emotional Branding [EPUB ebook] 

Packed with more than 200 colour illustrations, Visual Research explores a range of research methods that can be used by graphic designers and visual communicators in the development of clear and pur …

The subject of religion and dress in Turkey has been debated at great length both in academia and the media. Through in-depth ethnographic research into the Turkish fashion market and the work of a c …

Teaching Fashion Studies is the definitive resource for instructors of fashion studies at the undergraduate level and beyond. The first of its kind, it offers extensive, practical support for both se …

The development of digital textile printing at the end of the twentieth century has had a profound effect on the design, creation, use and understanding of textiles. This new technology – combined wi …

Clothes are inherently geographical objects, yet few of us consider the social and economic significance of their journey from design to production to consumption. The Geographies of Fashion is the f …

First Published in 1990. The Business of Bookbinding is bookbinding from the point of view of the binder, the publisher, the librarian and the general reader. Including chapters on the manufacture of …

This is the first book to examine, in depth, the multi-million pound redisplay and reinterpretation process in British museums in the early twenty-first century. Acknowledging the importance of the H …

This handy book provides a single, up-to-date source of information for increasing the life of tool steels through optimized design and manufacturing. Supplying a solid understanding of the metallurg …

Design Pedagogy explains why it is vital for design students that their education helps them construct a ’passport’ to enter the professional sphere. Recent research into design teaching has focused …

Design, Ecology, Politics links social and ecological theory to design theory and practice, critiquing the ways in which the design industry perpetuates unsustainable development. Boehnert argues tha …