Ritu Chhikara & Ruchi Garg 
Driving Customer Appeal Through the Use of Emotional Branding [EPUB ebook] 

This book focuses on design in the domain of human-computer interaction. Including a broad sampling of case studies as well as narrower theoretical or empirical studies, it includes consideration of …

Costing for the Fashion Industry is a practical, easy-to-use guide to the manufacture, sourcing and risk management methods essential to make a new fashion business venture financially viable. Each c …

This new volume offers a variety of perspectives from investigators, industry professionals, stakeholders, and economic strategists that look at new ways of solving optimization problems related to d …

Ceramics and the Museum interrogates the relationship between art-oriented ceramic practice and museum practice in Britain since 1970. Laura Breen examines the identity of ceramics as an art form, dr …

This new handbook covers a wide range of engineering skills generally not taught in today”s college-level technical programs. New engineers, though technically sound, need to master these other skil …

To meet the needs of today, engineered products and systems are an important element of the world economy, and each year billions of dollars are spent to develop, manufacture, operate, and maintain v …

Construction is the foundation of fashion design; it takes passion and great skill to turn a two-dimensional drawing into a successful garment. Construction for Fashion Design guides readers through …

The concept of digitalization captures the widespread adoption of digital technologies in our lives, in the structure and functioning of organizations and in the transformation of our economy and soc …

This book gives readers the tools they need to achieve work design that is ergonomically effective while remaining economically feasible. Whether studying work design/ergonomics in a college classroo …

Marine accidents can occur at any time and everywhere in the world, resulting in loss of life, property, environment and reputation of the companies involved. Preventing accidents and establishing a …