Ritu Chhikara & Ruchi Garg 
Driving Customer Appeal Through the Use of Emotional Branding [EPUB ebook] 

The subject of religion and dress in Turkey has been debated at great length both in academia and the media. Through in-depth ethnographic research into the Turkish fashion market and the work of a c …

First Published in 1990. The Business of Bookbinding is bookbinding from the point of view of the binder, the publisher, the librarian and the general reader. Including chapters on the manufacture of …

Packed with more than 200 colour illustrations, Visual Research explores a range of research methods that can be used by graphic designers and visual communicators in the development of clear and pur …

From Rococo to Edwardian fashions, Japanese street style has reinvented many western dress styles, reinterpreting and altering their meanings and messages in a different cultural and historical conte …

The development of digital textile printing at the end of the twentieth century has had a profound effect on the design, creation, use and understanding of textiles. This new technology – combined wi …

Clothes are inherently geographical objects, yet few of us consider the social and economic significance of their journey from design to production to consumption. The Geographies of Fashion is the f …

Design Pedagogy explains why it is vital for design students that their education helps them construct a ’passport’ to enter the professional sphere. Recent research into design teaching has focused …

Three unassailable facts will strike you as soon as you start to read The Future of Innovation: ¢ One: innovation is the new mantra; whether you”re involved in teaching art and design, new product d …

Rich with illustrations, this revised and updated second edition of Dress Codes systematically analyzes the meaning and relevance of clothing in American culture. Presented here is an up-to-date anal …

We relate to things and things relate to us. Emerging technologies do this in ways that are interesting and exciting, but often also inaccessible or invisible. In this open access book , leading desi …