Ritu Chhikara & Ruchi Garg 
Driving Customer Appeal Through the Use of Emotional Branding [EPUB ebook] 

Color speaks a powerful cultural language, conveying political, sexual, and economic messages that, throughout history, have revealed how we relate to ourselves and our world. This ground-breaking co …

First Published in 1990. The Business of Bookbinding is bookbinding from the point of view of the binder, the publisher, the librarian and the general reader. Including chapters on the manufacture of …

Three unassailable facts will strike you as soon as you start to read The Future of Innovation: ¢ One: innovation is the new mantra; whether you”re involved in teaching art and design, new product d …

The subject of religion and dress in Turkey has been debated at great length both in academia and the media. Through in-depth ethnographic research into the Turkish fashion market and the work of a c …

***Winner of the 2019 IDEC Book Award*** Interiors Beyond Architecture proposes an expanded impact for interior design that transcends the inside of buildings , 　 analysing significant interiors that …

Bringing niqab wearers” voices to the fore, discussing their narratives on religious agency, identity, social interaction, community, and urban spaces, Anna Piela situates women”s accounts firmly w …

‘ Fascinating .’ Perspective “A fascinating, often funny, and eminently stylish personal memoir … I loved it.” – Chris Breward, author of The Suit “Wide-ranging, thought-provoking and important.” – C …

The trouble with being over fifty is that everything starts to change. By sixty, gravity has started to pull hard and by seventy there is an urgent need to cover up some of the wobbly bits. The femal …

This book provides a critical examination of structure and form in design, covering a range of topics of great value to students and practitioners engaged in any of the specialist decorative arts and …

From Rococo to Edwardian fashions, Japanese street style has reinvented many western dress styles, reinterpreting and altering their meanings and messages in a different cultural and historical conte …