Ritu Chhikara & Ruchi Garg 
Driving Customer Appeal Through the Use of Emotional Branding [EPUB ebook] 

The kimono is an iconic garment with a history as rich and colourful as the textiles from which it is crafted. Deeply associated with Japanese culture both past and present, it has often been thought …

Vision and Values in Design Management explores the value of design as a key strategic resource that can be utilized in the pursuit of securing a competitive advantage within highly complex and emerg …

Robotic engineering inspired by biology—biomimetics—has many potential applications: robot snakes can be used for rescue operations in disasters, snake-like endoscopes can be used in medical diagnosi …

The successor to the legendary activist Saul Alinsky, Edward T. Chambers pioneered a set of principles and practices that have guided community organizations throughout the US and the world. Roots fo …

”A genre-breaking insight into one of the greatest thinkers of the 20th century” Stylist”s Emerald Street ”Incredible” Deborah Levy A hero of political thought, the largely unsung and often misu …

Consider this simple conundrum: is it possible to be a bad good designer or a good bad designer for that matter? If the answer is yes then which is preferable and what does this reveal about the rela …

Uniform: Clothing and Discipline in the Modern World examines the role uniform plays in public life and private experience. This volume explores the social, political, economic, and cultural signific …

Fashion design is increasingly gaining attention as an important form of cultural expression. However, scholarship has largely focused on specific designers and their finished products. This collecti …

Rich with illustrations, this revised and updated second edition of Dress Codes systematically analyzes the meaning and relevance of clothing in American culture. Presented here is an up-to-date anal …

Whether it is the effects of climate change, the avalanche of electronic and plastic waste or the substandard living and working conditions of billions of our fellow global citizens, our ability to d …