This book intervenes in discussions of the fate of nationalism and national identity by exploring the relationship between state appropriation of marketing and branding strategies on the one hand, and, on the other, the commercial mobilization of nationalist discourses.
Sobre el autor
Graeme Turner, University of Queensland, Australia Nicholas Carah, University of Queensland, Australia Eric Louw, University of Queensland, Australia Juan Sanin, Monash University, Australia Fan Yang, University of Maryland, USA Giang Nguyen-Thu, Vietnam National University, Vietnam Magdalena Kania-Lundholm, Uppsala University, Sweden Michela Ardizzoni, University of Colorado, USA Nadia Kaneva, University of Denver, USA
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Idioma Inglés ● Formato PDF ● Páginas 202 ● ISBN 9781137500991 ● Tamaño de archivo 1.4 MB ● Editor Zala Volcic & Mark Andrejevic ● Editorial Palgrave Macmillan UK ● Ciudad London ● País GB ● Publicado 2016 ● Descargable 24 meses ● Divisa EUR ● ID 4689396 ● Protección de copia DRM social