This book intervenes in discussions of the fate of nationalism and national identity by exploring the relationship between state appropriation of marketing and branding strategies on the one hand, and, on the other, the commercial mobilization of nationalist discourses.
About the author
Graeme Turner, University of Queensland, Australia Nicholas Carah, University of Queensland, Australia Eric Louw, University of Queensland, Australia Juan Sanin, Monash University, Australia Fan Yang, University of Maryland, USA Giang Nguyen-Thu, Vietnam National University, Vietnam Magdalena Kania-Lundholm, Uppsala University, Sweden Michela Ardizzoni, University of Colorado, USA Nadia Kaneva, University of Denver, USA
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Language English ● Format PDF ● Pages 202 ● ISBN 9781137500991 ● File size 1.4 MB ● Editor Zala Volcic & Mark Andrejevic ● Publisher Palgrave Macmillan UK ● City London ● Country GB ● Published 2016 ● Downloadable 24 months ● Currency EUR ● ID 4689396 ● Copy protection Social DRM