This book intervenes in discussions of the fate of nationalism and national identity by exploring the relationship between state appropriation of marketing and branding strategies on the one hand, and, on the other, the commercial mobilization of nationalist discourses.
Despre autor
Graeme Turner, University of Queensland, Australia Nicholas Carah, University of Queensland, Australia Eric Louw, University of Queensland, Australia Juan Sanin, Monash University, Australia Fan Yang, University of Maryland, USA Giang Nguyen-Thu, Vietnam National University, Vietnam Magdalena Kania-Lundholm, Uppsala University, Sweden Michela Ardizzoni, University of Colorado, USA Nadia Kaneva, University of Denver, USA
Cumpărați această carte electronică și primiți încă 1 GRATUIT!
Limba Engleză ● Format PDF ● Pagini 202 ● ISBN 9781137500991 ● Mărime fișier 1.4 MB ● Editor Zala Volcic & Mark Andrejevic ● Editura Palgrave Macmillan UK ● Oraș London ● Țară GB ● Publicat 2016 ● Descărcabil 24 luni ● Valută EUR ● ID 4689396 ● Protecție împotriva copiilor DRM social