This book intervenes in discussions of the fate of nationalism and national identity by exploring the relationship between state appropriation of marketing and branding strategies on the one hand, and, on the other, the commercial mobilization of nationalist discourses.
Tentang Penulis
Graeme Turner, University of Queensland, Australia Nicholas Carah, University of Queensland, Australia Eric Louw, University of Queensland, Australia Juan Sanin, Monash University, Australia Fan Yang, University of Maryland, USA Giang Nguyen-Thu, Vietnam National University, Vietnam Magdalena Kania-Lundholm, Uppsala University, Sweden Michela Ardizzoni, University of Colorado, USA Nadia Kaneva, University of Denver, USA
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Bahasa Inggris ● Format PDF ● Halaman 202 ● ISBN 9781137500991 ● Ukuran file 1.4 MB ● Editor Zala Volcic & Mark Andrejevic ● Penerbit Palgrave Macmillan UK ● Kota London ● Negara GB ● Diterbitkan 2016 ● Diunduh 24 bulan ● Mata uang EUR ● ID 4689396 ● Perlindungan salinan DRM sosial