This book intervenes in discussions of the fate of nationalism and national identity by exploring the relationship between state appropriation of marketing and branding strategies on the one hand, and, on the other, the commercial mobilization of nationalist discourses.
Yazar hakkında
Graeme Turner, University of Queensland, Australia Nicholas Carah, University of Queensland, Australia Eric Louw, University of Queensland, Australia Juan Sanin, Monash University, Australia Fan Yang, University of Maryland, USA Giang Nguyen-Thu, Vietnam National University, Vietnam Magdalena Kania-Lundholm, Uppsala University, Sweden Michela Ardizzoni, University of Colorado, USA Nadia Kaneva, University of Denver, USA
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Dil İngilizce ● Biçim PDF ● Sayfalar 202 ● ISBN 9781137500991 ● Dosya boyutu 1.4 MB ● Editör Zala Volcic & Mark Andrejevic ● Yayımcı Palgrave Macmillan UK ● Kent London ● Ülke GB ● Yayınlanan 2016 ● İndirilebilir 24 aylar ● Döviz EUR ● Kimlik 4689396 ● Kopya koruma Sosyal DRM