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A. Smith & H. Westerbeek
Sport Business in the Global Marketplace [PDF ebook]

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Couverture du A. Smith & H. Westerbeek: Sport Business in the Global Marketplace (PDF)

Sport has become big business. This book takes a global look at the business of sport focusing upon the structure of the sport industry, commercialisation of sport, sport marketing, franchising, television and other rights and the rise of the global super athletes and teams. This is positioned in a global political and economic context and in the framework of global uncertainties and scenarios.

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Langue Anglais ● Format PDF ● ISBN 9780230598898 ● Maison d’édition Palgrave Macmillan UK ● Publié 2002 ● Téléchargeable 6 fois ● Devise EUR ● ID 2306607 ● Protection contre la copie Adobe DRM

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