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A. Smith & H. Westerbeek
Sport Business in the Global Marketplace [PDF ebook]

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Обложка A. Smith & H. Westerbeek: Sport Business in the Global Marketplace (PDF)

Sport has become big business. This book takes a global look at the business of sport focusing upon the structure of the sport industry, commercialisation of sport, sport marketing, franchising, television and other rights and the rise of the global super athletes and teams. This is positioned in a global political and economic context and in the framework of global uncertainties and scenarios.

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язык английский ● Формат PDF ● ISBN 9780230598898 ● издатель Palgrave Macmillan UK ● опубликованный 2002 ● Загружаемые 6 раз ● валюта EUR ● Код товара 2306607 ● Защита от копирования Adobe DRM

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