Sport has become big business. This book takes a global look at the business of sport focusing upon the structure of the sport industry, commercialisation of sport, sport marketing, franchising, television and other rights and the rise of the global super athletes and teams. This is positioned in a global political and economic context and in the framework of global uncertainties and scenarios.
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Bahasa Inggeris ● Format PDF ● ISBN 9780230598898 ● Penerbit Palgrave Macmillan UK ● Diterbitkan 2002 ● Muat turun 6 kali ● Mata wang EUR ● ID 2306607 ● Salin perlindungan Adobe DRM
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