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A. Smith & H. Westerbeek
Sport Business in the Global Marketplace [PDF ebook]

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Bìa của A. Smith & H. Westerbeek: Sport Business in the Global Marketplace (PDF)

Sport has become big business. This book takes a global look at the business of sport focusing upon the structure of the sport industry, commercialisation of sport, sport marketing, franchising, television and other rights and the rise of the global super athletes and teams. This is positioned in a global political and economic context and in the framework of global uncertainties and scenarios.

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Ngôn ngữ Anh ● định dạng PDF ● ISBN 9780230598898 ● Nhà xuất bản Palgrave Macmillan UK ● Được phát hành 2002 ● Có thể tải xuống 6 lần ● Tiền tệ EUR ● TÔI 2306607 ● Sao chép bảo vệ Adobe DRM

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A. Smith H. Westerbeek

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