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A. Smith & H. Westerbeek
Sport Business in the Global Marketplace [PDF ebook]

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Capa do A. Smith & H. Westerbeek: Sport Business in the Global Marketplace (PDF)

Sport has become big business. This book takes a global look at the business of sport focusing upon the structure of the sport industry, commercialisation of sport, sport marketing, franchising, television and other rights and the rise of the global super athletes and teams. This is positioned in a global political and economic context and in the framework of global uncertainties and scenarios.

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Língua Inglês ● Formato PDF ● ISBN 9780230598898 ● Editora Palgrave Macmillan UK ● Publicado 2002 ● Carregável 6 vezes ● Moeda EUR ● ID 2306607 ● Proteção contra cópia Adobe DRM

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