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A. Smith & H. Westerbeek
Sport Business in the Global Marketplace [PDF ebook]

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的封面 A. Smith & H. Westerbeek: Sport Business in the Global Marketplace (PDF)

Sport has become big business. This book takes a global look at the business of sport focusing upon the structure of the sport industry, commercialisation of sport, sport marketing, franchising, television and other rights and the rise of the global super athletes and teams. This is positioned in a global political and economic context and in the framework of global uncertainties and scenarios.

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语言英语 ● 格式 PDF ● ISBN 9780230598898 ● 出版者 Palgrave Macmillan UK ● 发布时间 2002 ● 下载 6 时 ● 货币 EUR ● ID 2306607 ● 复制保护 Adobe DRM

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