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John O’Shaughnessy
Competitive Marketing (RLE Marketing) [PDF ebook]
A Strategic Approach

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Couverture du John O'Shaughnessy: Competitive Marketing (RLE Marketing) (PDF)

This volume is a text-book for students of marketing, providing a basic understanding of the concept and techniques of marketing. It shows how basic background information relating to the UK market may be integrated into business planning and how information from other sources should be incorporated and used.

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Format PDF ● Pages 766 ● ISBN 9781317646013 ● Maison d’édition Taylor and Francis ● Publié 2014 ● Téléchargeable 3 fois ● Devise EUR ● ID 3377541 ● Protection contre la copie Adobe DRM

Nécessite un lecteur de livre électronique compatible DRM

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