John O’Shaughnessy 
Competitive Marketing (RLE Marketing) [PDF ebook] 
A Strategic Approach

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This volume is a text-book for students of marketing, providing a basic understanding of the concept and techniques of marketing. It shows how basic background information relating to the UK market may be integrated into business planning and how information from other sources should be incorporated and used.

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Format PDF ● Halaman 766 ● ISBN 9781317646013 ● Penerbit Taylor and Francis ● Diterbitkan 2014 ● Diunduh 3 kali ● Mata uang EUR ● ID 3377541 ● Perlindungan salinan Adobe DRM
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