Електронна книга > Суспільствознавство > Економіка > John O'Shaughnessy: Competitive Marketing (RLE Marketing) (PDF)

John O’Shaughnessy
Competitive Marketing (RLE Marketing) [PDF ebook]
A Strategic Approach

Підтримка

Обкладинка John O'Shaughnessy: Competitive Marketing (RLE Marketing) (PDF)

This volume is a text-book for students of marketing, providing a basic understanding of the concept and techniques of marketing. It shows how basic background information relating to the UK market may be integrated into business planning and how information from other sources should be incorporated and used.

€56.89

Придбайте цю електронну книгу та отримайте ще 1 БЕЗКОШТОВНО!

Формат PDF ● Сторінки 766 ● ISBN 9781317646013 ● Видавець Taylor and Francis ● Опубліковано 2014 ● Завантажувані 3 разів ● Валюта EUR ● Посвідчення особи 3377541 ● Захист від копіювання Adobe DRM

Потрібен читач електронних книг, що підтримує DRM

Більше електронних книг того самого автора / Редактор

John O Shaughnessy John O. Shaughnessy

254 379 Електронні книги в цій категорі

Обкладинка David P. Levine: Normative Political Economy

David P. Levine: Normative Political Economy

Normative Political Economy explores the criteria we use for judging economic institutions and economic policy. It argues that prevailing criteria lack sufficient depth in their understanding of subj …

Обкладинка Sean Ryan: Get in Gear

Sean Ryan: Get in Gear

Get in Gear: The Seven Gears that Drive Strategy to Results (978-0-367-47149-1, 335422) Shelving Guide: Business and Management/Leadership/Strategy Only 10% to 25% of organizations get it right when …

Обкладинка Regina (Institute for Tropical and Subtropical Crops, South Africa) Cronje & Debashis (Mizoram University, India) Mandal: Tropical and Subtropical Fruit Crops

Regina (Institute for Tropical and Subtropical Crops, South Africa) Cronje & Debashis (Mizoram University, India) Mandal: Tropical and Subtropical Fruit Crops

This new volume is a rich and comprehensive resource of the basic information and latest developments and research efforts on tropical and subtropical fruits. It presents an extensive overview of cro …

Обкладинка James Woodcock: Ego Flip

James Woodcock: Ego Flip

To know who you are is the perennial question of leadership. A leader will never understand the world and their role within it, until they understand where they are looking from. Such a leader will i …

Обкладинка Charles du Toit: Trust-Based Leadership

Charles du Toit: Trust-Based Leadership

Trust-Based Leadership is the leadership approach required to thrive as a leader in the new world of work. In Trust-Based Leadership, Dr Charles Du Toit brings you the nine principles to lead success …

Обкладинка Michael Stanford: Leadership Transition

Michael Stanford: Leadership Transition

Organizations are becoming more fluid and chaotic than ever before. Many leaders face deeply destabilizing experiences at a younger age than in the past. Popular writing on leadership transitions ass …

Обкладинка Peter D Harms: Dark and Destructive Leadership

Peter D Harms: Dark and Destructive Leadership

Destructive leadership has become an umbrella term for a range of toxic leader behaviors, intentional or unintentional, which are associated with negative outcomes for followers and/or organizations …

Обкладинка Bastian (Rottenburg University of Applied Forest Sciences, Germany) Kaiser & Alfred Kammerhofer: Entrepreneurship and Management in Forestry and Wood Processing

Bastian (Rottenburg University of Applied Forest Sciences, Germany) Kaiser & Alfred Kammerhofer: Entrepreneurship and Management in Forestry and Wood Processing

Forestry has long been in a rather favourable position in offering a valuable raw material source in high demand. However, with rapidly changing end-user demands and cost competitiveness within the f …

Обкладинка Andreas (Hinterhuber and Partners, Austria) Hinterhuber & Stephan (Value Innoruption Advisors, USA) Liozu: Pricing and the Sales Force

Andreas (Hinterhuber and Partners, Austria) Hinterhuber & Stephan (Value Innoruption Advisors, USA) Liozu: Pricing and the Sales Force

Pricing and the Sales Force is the first book to link pricing strategy and the sales force together. Pricing strategy is now well established as an important means of driving profits for many organiz …

Обкладинка Stefano Zambon: Visualising Intangibles: Measuring and Reporting in the Knowledge Economy

Stefano Zambon: Visualising Intangibles: Measuring and Reporting in the Knowledge Economy

Despite the now widely recognized importance of intangible assets and intellectual capital, they still appear to be poorly understood by both academics and practitioners. Indeed, the necessity for ad …

Наступна сторінка >>>