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John O’Shaughnessy
Competitive Marketing (RLE Marketing) [PDF ebook]
A Strategic Approach

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Cover of John O'Shaughnessy: Competitive Marketing (RLE Marketing) (PDF)

This volume is a text-book for students of marketing, providing a basic understanding of the concept and techniques of marketing. It shows how basic background information relating to the UK market may be integrated into business planning and how information from other sources should be incorporated and used.

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Format PDF ● Pages 766 ● ISBN 9781317646013 ● Publisher Taylor and Francis ● Published 2014 ● Downloadable 3 times ● Currency EUR ● ID 3377541 ● Copy protection Adobe DRM

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