Catalog > Scienze sociali > Economia > John O'Shaughnessy: Competitive Marketing (RLE Marketing) (PDF)

John O’Shaughnessy
Competitive Marketing (RLE Marketing) [PDF ebook]
A Strategic Approach

Supporto

Copertina di John O'Shaughnessy: Competitive Marketing (RLE Marketing) (PDF)

This volume is a text-book for students of marketing, providing a basic understanding of the concept and techniques of marketing. It shows how basic background information relating to the UK market may be integrated into business planning and how information from other sources should be incorporated and used.

€56.08

Acquista questo ebook e ricevine 1 in più GRATIS!

Formato PDF ● Pagine 766 ● ISBN 9781317646013 ● Casa editrice Taylor and Francis ● Pubblicato 2014 ● Scaricabile 3 volte ● Moneta EUR ● ID 3377541 ● Protezione dalla copia Adobe DRM

Richiede un lettore di ebook compatibile con DRM

Altri ebook dello stesso autore / Editore

John O Shaughnessy John O. Shaughnessy

254.351 Ebook in questa categoria

Copertina di Kurt A Richardson: Managing Organizational Complexity

Kurt A Richardson: Managing Organizational Complexity

Copertina di Sangeeta Waldron: What Will Your Legacy Be?

Sangeeta Waldron: What Will Your Legacy Be?

This inspiring book contains a series of "in conversations" with important personalities, change-makers, thought leaders and global influencers about the central theme of the climate crisis …

Copertina di Harish C. Chandan & Bryan Christiansen: Handbook of Research on Human Factors in Contemporary Workforce Development

Harish C. Chandan & Bryan Christiansen: Handbook of Research on Human Factors in Contemporary Workforce Development

Copertina di Casey J. Bedgood: The 10 Cardinal Sins of Leadership

Casey J. Bedgood: The 10 Cardinal Sins of Leadership

Why do some leaders succeed and others fail? Is there a magic ingredient that the leaders must consider in their career journey to ensure the joy ride does not turn into a nightmare? What is the key …

Copertina di Nicolas (Nanyang Technological University, Singapore) Privault: Introduction to Stochastic Finance with Market Examples

Nicolas (Nanyang Technological University, Singapore) Privault: Introduction to Stochastic Finance with Market Examples

Introduction to Stochastic Finance with Market Examples, Second Edition presents an introduction to pricing and hedging in discrete and continuous-time financial models, emphasizing both analytical a …

Copertina di Neil Francis: Creative Thinking Book

Neil Francis: Creative Thinking Book

Creative thinking is about finding a way of looking at problems or situations from a fresh perspective to conceive of something new or original. It then becomes inventive thinking when something is c …

Copertina di Haris Alibasic: Post-Factual Polity

Haris Alibasic: Post-Factual Polity

In The Post-Factual Polity: Ethical, Governance, Administrative, and Policy Crises in the Disinformation Era, Haris Alibasic presents a compelling and timely examination of the intricate challenges f …

Copertina di Ganeshan Wignaraja: Competitiveness Strategy in Developing Countries

Ganeshan Wignaraja: Competitiveness Strategy in Developing Countries

Globalization and structural adjustment offer many opportunities for export orientated industrialization in developing economies. As a group, competitiveness in the developing countries has improved, …

Copertina di William Rees-Mogg: The Case for Gold Vol 1

William Rees-Mogg: The Case for Gold Vol 1

The role of gold in the world”s exchange system has been hotly contested by leading economists. This work collects the most important arguments in favour of gold, including such works as David Ricar …

Copertina di R. R. Gilchrist: Managing for Profit

R. R. Gilchrist: Managing for Profit

In this book, first published in 1971, the author develops and tests a productivity system based on Added Value as the measure of company income and output. The theory behind the system is that the b …

Pagina successiva >>>