This book considers problems which can be serious obstacles in international marketing but which are much less difficult in domestic marketing, such as cultural differences; the establishing and maintaining of relationships with customers’ and the special problems for firm strategy and organisation arising from the internationalisation process.
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Format EPUB ● Pages 394 ● ISBN 9781135124342 ● Éditeur Stanley Paliwoda & Peter W Turnbull ● Maison d’édition Taylor and Francis ● Publié 2013 ● Téléchargeable 6 fois ● Devise EUR ● ID 2664853 ● Protection contre la copie Adobe DRM
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