Catalog > Sciences sociales > Economie > Stanley Paliwoda & Peter W Turnbull: Research in International Marketing (RLE International Business) (ePUB)

Stanley Paliwoda & Peter W Turnbull
Research in International Marketing (RLE International Business) [EPUB ebook]

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Couverture du Stanley Paliwoda & Peter W Turnbull: Research in International Marketing (RLE International Business) (ePUB)

This book considers problems which can be serious obstacles in international marketing but which are much less difficult in domestic marketing, such as cultural differences; the establishing and maintaining of relationships with customers’ and the special problems for firm strategy and organisation arising from the internationalisation process.

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Format EPUB ● Pages 394 ● ISBN 9781135124342 ● Éditeur Stanley Paliwoda & Peter W Turnbull ● Maison d’édition Taylor and Francis ● Publié 2013 ● Téléchargeable 6 fois ● Devise EUR ● ID 2664853 ● Protection contre la copie Adobe DRM

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