This book considers problems which can be serious obstacles in international marketing but which are much less difficult in domestic marketing, such as cultural differences; the establishing and maintaining of relationships with customers’ and the special problems for firm strategy and organisation arising from the internationalisation process.
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Formato EPUB ● Páginas 394 ● ISBN 9781135124342 ● Editor Stanley Paliwoda & Peter W Turnbull ● Editora Taylor and Francis ● Publicado 2013 ● Carregável 6 vezes ● Moeda EUR ● ID 2664853 ● Proteção contra cópia Adobe DRM
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