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Stanley Paliwoda & Peter W Turnbull
Research in International Marketing (RLE International Business) [EPUB ebook]

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Capa do Stanley Paliwoda & Peter W Turnbull: Research in International Marketing (RLE International Business) (ePUB)

This book considers problems which can be serious obstacles in international marketing but which are much less difficult in domestic marketing, such as cultural differences; the establishing and maintaining of relationships with customers’ and the special problems for firm strategy and organisation arising from the internationalisation process.

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Formato EPUB ● Páginas 394 ● ISBN 9781135124342 ● Editor Stanley Paliwoda & Peter W Turnbull ● Editora Taylor and Francis ● Publicado 2013 ● Carregável 6 vezes ● Moeda EUR ● ID 2664853 ● Proteção contra cópia Adobe DRM

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