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Stanley Paliwoda & Peter W Turnbull
Research in International Marketing (RLE International Business) [EPUB ebook]

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This book considers problems which can be serious obstacles in international marketing but which are much less difficult in domestic marketing, such as cultural differences; the establishing and maintaining of relationships with customers’ and the special problems for firm strategy and organisation arising from the internationalisation process.

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Format EPUB ● Halaman-halaman 394 ● ISBN 9781135124342 ● Penyunting Stanley Paliwoda & Peter W Turnbull ● Penerbit Taylor and Francis ● Diterbitkan 2013 ● Muat turun 6 kali ● Mata wang EUR ● ID 2664853 ● Salin perlindungan Adobe DRM

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