This book considers problems which can be serious obstacles in international marketing but which are much less difficult in domestic marketing, such as cultural differences; the establishing and maintaining of relationships with customers’ and the special problems for firm strategy and organisation arising from the internationalisation process.
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Format EPUB ● Strony 394 ● ISBN 9781135124342 ● Redaktor Stanley Paliwoda & Peter W Turnbull ● Wydawca Taylor and Francis ● Opublikowany 2013 ● Do pobrania 6 czasy ● Waluta EUR ● ID 2664853 ● Ochrona przed kopiowaniem Adobe DRM
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